An interview with one of our official distributors in Rome (Italy)

On this occasion, we have interviewed Giacinto Di Paolo, an official KEYTON distributor for two years. The shop Centro del Materasso has a floor space of 120m2 and is located in the Italian capital, offering high quality relaxation products; in addition to KEYTON, they sell products by leading relaxation brands. Here is a brief description of his experience with our company.

Most of the customers who visit the shop want to try out a mattress, and when they discover the massage chairs and see for themselves just how relaxing they are, they fall in love with KEYTON chairs. In his opinion, the profile of potential customers for massage chairs is the same as for Tempur or Doreland customers.

Perhaps one of the most important aspects to ensure the sale of KEYTON massage chairs is how they are presented in the shop, clearly setting them apart from other chairs, and the ability of the sales staff to convey the benefits of KEYTON massage chairs to customers.

“In my opinion, massage chairs are an important business opportunity in shops offering relaxation products, a niche in a new high-growth market. Undoubtedly, KEYTON massage chairs are the best I’ve seen and tried, both for the variety of designs, quality of materials, and their technological advances”, assures Mr Di Paolo.